Pricing

Custom software and websites, shaped around how your business runs. Maybe yours is a new integration, or a second location that needs its own schedule. We build the exact fix and automate as much of it as we can.

The Discovery Call is free

What it costs to build

Pick the build that fits. The plans update with it.

Tap any card to bring it forward. The monthly plans below change with it, so you always see the two halves of the cost together.

EssentialEssentialNobody logs in$2,500 to $6,000This is your starter build: a fully custom website designed around your brand, from color palette to layout to motion, spread across as many pages as your business needs. It includes a showcase for your products or services and an inquiry page that turns visitors into requests, with the full list of what's possible below. Everything on it is yours to customize.

GrowthGrowthYour customers log in$9,000 to $19,000This is Essential and more: your customers get their own dashboard to book, pay, and manage everything themselves, while you get one admin login covering every customer, their card on file, and a live money dashboard. Automations handle the busywork, with more available as you grow. Everything in it is yours to customize.

AdvancedAdvancedYour own people log in$25,000 to $55,000This is Growth and more: you control exactly what each employee sees on their dashboard, and we build the custom platform and automations your business needs to run smoother. Every employee gets their own money dashboard, with a full audit trail showing exactly who did what, and when. Everything in it is yours to customize.

EnterpriseEnterpriseEvery location runs itselfFrom $60,000This is Advanced and more: full custom subscriptions, add-ons, and automations, along with email and text blast campaigns to reach every customer at once. Multiple locations, each with its own staff, and any special request handled here. Everything in it is yours to customize.

Whatever custom programming your business needs, we build it. The tiers just size the job.

What it costs to keep running, monthly

Each plan buys a different amount of us.

GlowGlow$35+no included hoursAsk us about this oneAsk us about this oneAsk us about this oneSparkSpark$150+1+ hr of us each month$300+2+ hrs of us each month$500+4+ hrs of us each monthAsk us about this oneBeamBeam$400+7+ hrs of us each month$700+9+ hrs of us each month$1,500+11+ hrs of us each month$3,000+14+ hrs of us each monthAuroraAuroraAsk us about this one$1,050+17+ hrs of us each month$2,600+20+ hrs of us each month$5,200+26+ hrs of us each monthPrismPrismAsk us about this one$2,000+30+ hrs of us each month$5,000+40+ hrs of us each month$10,000+55+ hrs of us each month

Every number is a starting point. Hours and monthly price are tuned to each client, so the figure you are quoted is the one we agree on together.

How you pay

Four equal payments, billed as it's built.

Every build is paid in four 25% installments, each tied to a stage of the work you've approved. A $10,000 build is four payments of $2,500: no meter, no surprises.

Once we receive the first payment, the build starts.

25%

Payment 1

25%

Payment 2

25%

Payment 3

25%

Payment 4

Add-ons

Three ways onto their phone.

None of these are required. Every build already works properly on a phone in the browser. These are for when you want an icon on your customer's home screen. If you want one, bring it up on your Discovery Call and we'll talk through what fits.

Installable web app

On the home screen, no store

$2,000 to $4,000

Your site installs to the home screen straight from the browser. Own icon, opens full screen with no address bar, and stays usable on a weak signal. No app store review to wait on, no store cut, and it updates the moment we ship.

App-store app

Listed in Apple and Google

$8,000 to $18,000

The same build, packaged so it lists in the Apple App Store and Google Play. Customers find you by searching the store, install it like anything else on their phone, and can get push notifications. Both stores included.

Native app

Built for the phone itself

$18,000+

Built from the ground up in each phone's own language. The fastest option, with full use of the camera, GPS, Bluetooth, face and fingerprint unlock, and real offline work. iOS and Android bundled.

Custom add-ons work the same way. If the thing you need isn't on this page at all, we can still build it. Tell us about it on your Discovery Call.

Your build can include these and more

Money

Payments that can't double-charge, even on a double-tap or a dropped connection
Every price recalculated on our server, so it can never be edited in a browser
Chargebacks tracked from dispute to decision, with payouts paused automatically
An interrupted payment can always be picked back up, never a lost sale
Deposits, saved cards, subscriptions, and refunds you, or any employee you allow, can issue
Invoices, receipts and payment reminders that send themselves
Money split between staff, contractors or another business

What your customers get

Each person chooses how they hear from you, channel by channel
Bookings that drop straight into their own calendar app
Photo upload that shrinks on the phone, so it works on bad signal
A calendar the database itself will not double-book
Booking rules you set: capacity, buffer time, and how late someone may move
Book, reschedule and pay at 2am without calling you
Their whole history in one place: bookings, payments and paperwork
Message you inside the system, with live alerts on both sides
Reminders and confirmations that send themselves
Waivers and contracts signed on a phone, stored exactly as agreed
Every inquiry saved and followed up automatically, so nobody slips through
Reviews and ratings collected on your own site

Running it day to day

Real-time updates on every screen (no refresh)
New features shipped switched off, turned on the day you say
Staff and contractors get their own logins
You decide who sees what and who may change it, screen by screen
Your team see only their own jobs, schedule and pay
Work that runs itself: request, approve, charge, notify
A permanent record of who changed what, and when
Hosted, monitored, backed up, and every change undoable

Getting found and getting chosen

Written and laid out to turn visitors into inquiries
Motion design: purposeful animation, never decoration for its own sake
Built to be found on Google, with a page for every area you serve
Campaigns to your whole list from one screen

Security and reliability

The database itself decides who can see what, so a tricked browser still gets nothing
Bot and spam protection on every public form
Abuse limits, so nobody can hammer your forms or your inbox
Browser-level protection against common web attacks
Encrypted storage for anything sensitive
Automated checks on every change before it can ever reach you
Automated tests on the flows that touch money
Usable by everyone, including customers who need a screen reader
Your own database
Fast on a phone, even on bad signal

Multiple locations

Each location keeps its own team, stock, numbers and rules
One rolled up view across every location, without asking for a report
Move stock, staff or a booking between locations
Compare locations side by side, and see which is pulling its weight
Set a rule once centrally, with local overrides where you allow them
Automations that pass work between locations, so nothing is typed twice

Not on the list? Ask us to build it.

Your plan can include these and more

Kept alive and watched

Uptime monitoring with alerts if anything goes down
Error monitoring on your live system that alerts us when something faults
Security patches and updates, every month
Daily backups, restore-tested
Your vendor accounts watched, so a failed payment never takes you down
The software under your system upgraded before it goes stale, with a safety check each time
Your database tuned as it grows, so this year's speed survives next year's data
A full recovery rehearsed on a schedule, with written proof of how fast you come back

How fast we answer

A fault that stops the business answered 7 days a week
Everything else answered on business days
Bigger plans sit higher in the queue

Getting found and getting chosen

Google ranking watched and defended, with speed and search health checked every month
Your Google Business profile worked every month, kept fresh with posts and photos
Your reviews watched and answered everywhere, with new ones invited automatically
Your booking and checkout pages tested and tuned, so the same visitors buy more
Welcome, win-back and reminder campaigns run and tuned for you
Landing pages built and tuned to match your ad campaigns

Made better every month

Your business numbers on a live dashboard, with a written monthly read on what moved
AI features tuned as they run, so your assistant never quietly gets worse

Proven safe

Who can get in, reviewed on a schedule, so an ex-employee never keeps a key
A scheduled security review of your system, written up and prioritized
An outside security test arranged and managed for you, findings tracked until closed
Accessibility kept up as your site grows, so every customer can use it

How we work with you

Quick questions are always free
A written statement of exactly what we did
Reminder 7 days before renewal, cancel anytime, one button to restart
Your accounts in your name from day one, no lock-in
Quiet months spent improving your wish list
Risky changes rehearsed on a private copy of your system first
Quarterly review call: what is working, what is next
Monthly strategy call and a direct line
Staff guides and help articles kept current as features ship
Live training for your team as features ship and staff change

What your plan carries is tuned to your system and agreed at your Discovery Call, never one-size-fits-all.

Fair questions, straight answers.

Never. A custom build has no per-user fees and no monthly license. It's yours and tailored to you specifically.

Let's build.

Our Discovery Call is about your business. We talk through what you're dealing with and what you want, so we know exactly what to build.

Free · No obligation